The Business Model for Maritime Innovation 2020-2050 - Dr. Martin Stopford - Webinar 1 - JUN 1, 2023

June 01, 2023
1:15:23 Min.

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Podcast Summary

The Business Model for Maritime Innovation 2020-2050 Webinar One - Thursday, June - 1, 2023

Presented by Dr. Martin Stopford

Webinar One - Overview

As shipping enters an era of change, companies will need to make more decisions, with less information. So decisions that used to be routine, will be increasingly complex. This webinar is about how maritime change works; how to manage it; and the dynamic timeline between 2020 and 2050. It will be difficult because there has not been much innovative change in the last 30 years, but previous generations of shipping companies faced plenty. Between 1850 and 1914 steam technology took over; iron and steel hulls replaced wood; and cables replaced letters. Another was the transition from coal to oil; steam to diesel; riveted to welded hulls; air travel; and communications revolution between 1930 and 1970. Then the era of globalization between 1950 and 1970 triggered bulk and container transport systems. Now, phasing out carbon emissions; a new generation of digital technology; and new regional trade structures presenting opportunities for innovative shipping companies.

Managing Maritime Innovation in an Era of Change 2023 - 2050

Webinar Series Four Interactive Webinars - Schedule:

  • Thursday, June 1 at 10:00 am ET
  • Thursday, June 15 at 10:00 am ET
  • Thursday, June 29 at 10:00 am ET
  • Thursday, July 13 at 10:00 am ET

Webinar Series Overview: Starting on June 1st, 2023 at 10:00 am ET, and every second Thursday thereafter, four live WEBINARS will focus on innovation in the maritime industry and the strategic issues facing shipping companies and stakeholders today. Hosted by Capital Link and presented by Dr. Martin Stopford, participating viewers can submit questions, comments and post their own views. The aim is to use each of the four webinars to focus on one key aspect of innovation. The FIRST webinar will look at the business model, to understand what drives innovation; the SECOND at innovation in ship propulsion; the THIRD at innovation in ship systems. And the final FOURTH webinar, will focus on company strategy for managing through the years ahead.

2020 vs 2023: This 4-part webinar series is a follow up to the theme Dr. Stopford presented in April 2020, on "Coronavirus, Climate Change & Smart Shipping – Three Maritime Scenarios 2020 – 2050 Preparing for Changes that are “On the Cards”. The pandemic is now over and we have had three years to think about the major changes which lie ahead – climate change, smart shipping and globalization. How can companies manage so much innovation at once? Dr. Stopford has further developed the model and updated the 2020 scenarios.

For more information on this webinar series, follow this link: